News

Why I want to help resolve iron deficiency

That iron deficiency remains the most common nutritional deficiency globally is unacceptable to me. Too many people live knowingly or unknowingly with low iron, often not realising how far-reaching...

I thought my ferritin was fine. Then I found out what 72 felt like.

By Lauren There are two days between the birth of my baby and the birth of Iconic Iron. I know this because, as a recovering Type A perfectionist, I have become the kind of person who loves trackin...

“Ferritin face”: could your teenager’s face be showing signs of low iron?

Paler than usual. Dark shadows under their eyes. Looking tired even after they’ve slept. You may have seen the term “ferritin face” used online to describe a particular look associated with low iro...

Really Good Burger with Iconic Tomato Sauce

Makes 8-10 patties | 15 minutes | Freezer-friendly When we talk about getting more iron from food, it’s easy to focus on individual ‘iron-rich’ ones. But another way to think about it is to look at...

Heavy periods in teens: what parents need to know

The first few years of menstruation can be unpredictable. A period might arrive after three weeks, then disappear for six. One month might be relatively light, while the next is surprisingly heavy....

A landmark teen antidepressant trial has been reanalysed. Here’s why it matters.

Written by Dr Libby When a teenager’s mood changes noticeably, it’s understandable that parents want answers. Is it hormones? Stress? Something happening at school or online? Challenges with friend...

Why is my tween or teen so moody? It may not just be their hormones.

There’s a lot we attribute to “that age”. The tiredness, the irritability, the difficulty concentrating. The days when your once-chatty child retreats to their room or just doesn’t seem quite thems...

Ferritin-iron is not the same as non-haem iron

Most explanations of iron begin with two neat categories. Haem iron is found in animal foods. Non-haem iron comes from plant foods and most supplements. It's a useful distinction, but it leaves out...

Is it iron deficiency or perimenopause?

Fatigue. Brain fog. Low mood. Poor sleep. Heavier periods. Less energy. Feeling less like yourself.   These are often talked about as perimenopause symptoms. And sometimes, that is exactly what th...

3 biological reasons you feel exhausted but can’t switch off

You're tired all day. You drag yourself through the afternoon counting down the hours until bedtime when you’ll finally get the chance to rest. And then, as you lay your weary head down on the pill...