
OnBlends™ hero brand campaign
When we set out to create a hero brand video, the objective was simple: capture the essence of what OnBlends stands for to visually and viscerally evoke connection with the viewer. It was our chance to shine a light on the difference OnBlends makes to our customers' lives, beyond improving their biology, biochemistry and blood test results. It was an opportunity to introduce our new name with its origin in the ripple effect we seek and that our customers share they experience, day in, day out. Our video needed details – the people, pups and places – that are meaningful to us and, although a more challenging road, it is the road we choose because within this, excellence lives.
Excellence for us isn’t a standard, it is who we are and how we do everything.

Behind the film — Day One
Filming across Rotorua, Blue Lake & Mount Manganui, NZ
Filmed at the Blue Lake, Rotorua. Blue Lake has always struck our eyes as one of the most majestic places to appreciate nature. The surroundings impart the gifts of their beauty, almost by osmosis – your breathing slows, your eyes open wider in awe and a trust in the unfolding of life arises, offering its calm. The deep, still, clear blue water offers the perfect reflection of the backdrop, encompassing steep stands of trees and embedded rock. The textures of nature also abound at Blue Lake and stood at the forefront of inspiration in the feel and colours you see throughout our brand. Blue Lake is an equally special place for significant life moments for numerous members of our team through weddings, engagements, and athletic events. This significance, depth of purpose, caring and beauty are also woven into everything OnBlends encompasses from nature.

Day Two
Filmed in Mount Maunganui
Affectionately known to our team as the Bubble – this creative hub is a special place of energy, elevated vibes and inspirational surroundings.
The light from the sun as it rises over the ocean reminds us daily that we are part of something bigger. The privilege of witnessing the dawning of a new day is not something we take for granted – it acts as an anchor across each day – as do the soulful eyes of Roger the dog.
Each location brings a different visual energy and the foundations of OnBlends are rooted in both. They are places that hold immense meaning to the humans in our film and showcase the beauty, and depth feeling and appreciation such majesty both evokes and offers – moments of elevated aliveness relished through walks with dogs, friends and family, reading in the natural light, forest runs, playing by the water or simply by being in awe of what a privilege it is to be here.


A brand film with meaning
The goal of the hero video was to evoke gratitude, inspiration and possibility –
through showing people – and a dog – we all love living quiet moments, deeply in touch with how fortunate we are to do things we find meaningful, with the energy, playfulness and resilience OnBlends can support with.
The film characterises the founder with an inner spaciousness, fostering a conscientiousness and curiosity to learn, create and contribute to the world, the athlete with dedication and energy for far more than just the basics in life enjoying a run, the child who, with better nutrition, has the capacity to be more playful, patient and kinder to her sibling, the mum being overjoyed with her renewed sense of adventure because she has more capacity, the grandma soaking up the beauty of a walk in nature.
Whatever it is for you, we encourage you to pause and see yourself through the lens of this film, having the energy and capacity to enjoy what lights you up.
The people behind the lens:
Libby Ellis – Dr Libby / Nutritional Biochemist, Author and Founder, OnBlends™
Scott Moir – Athlete / Co-owner and MD, OnBlends™
Roger Moir – The Dog / Chief Soul, OnBlends™
Dani Fox – The Mum / Long-time friend
Brylee Fox – The Daughter / Child of dear friends
Wendy Moir – The Grandmother / Extra special family
Madeline Moir – Twin 1 / Delightful family
Teddy Moir – Twin 2 / Delightful family
Production team
Productions like this rely on a strong collaborative team working across video and photography.
A huge and heartfelt thank you from us to:
Director of Design & Photography: Ben Parry / Untitled Studio
Director & Film Editor: Cam Neate / Neate Studios
Cinematographer: James Roberts / Stoke Films
Behind the scenes film & edit: Billie Scott / Studio Muse
Wordinaire & Copywriter: Sarah Kolkka
Marketing: Holly Zachan


