For the last 10 years, we’ve been known as Bio Blends.
That name reflected where everything began: Dr Libby’s background in nutritional biochemistry and a commitment to creating food-sourced formulations that work with the body’s natural biology.
That foundation hasn’t changed. In fact, it’s stronger than ever.
What changed was our understanding of the impact our products were having.
When we launched Iconic Iron™, we expected it to improve people’s iron levels. And it did. Yet, what we heard far more often was something we hadn’t anticipated.
What we heard far more often was something we hadn’t anticipated.
“I feel switched on again.”
“I feel like myself.”
“I’ve got my spark back.”
Again and again, people weren’t talking about nutrients. They were talking about their lives.
They told us about the everyday things that had started to feel easier again. The afternoon that no longer required pushing through. The conversation they had the capacity for. The walk they said yes to. The quiet return of feeling like themselves.
While we’d set out to support biology, the ripple effect went far beyond what was happening in the body – it was about what became possible when it was well supported.
That’s where OnBlends™ was born.
The “blends” remains because they represent the thoughtfully formulated combinations of real food and medicinal herbs that have always been at the heart of what we do. “On” represents what we hope you feel.
Not busy or constantly productive – present, energised, clear, capable, more like yourself.
The Philosophy
We believe this philosophy deserves to reach more people in more places in the world. OnBlends™ gives us a name that enables us to do that. It’s a name that better reflects who we have become and where we’re going – while remaining true to the values that have guided us from the beginning.
We began by understanding biology. Today, our purpose is helping more people experience what happens when that biology is well supported.
That's the story behind OnBlends™.