News

Ferritin-iron is not the same as non-haem iron

Most explanations of iron begin with two neat categories.  Haem iron is found in animal foods.  Non-haem iron comes from plant foods and most supplements.  It's a useful distinction, but it ...

Is it iron deficiency or perimenopause?

Fatigue. Brain fog. Low mood. Poor sleep. Heavier periods. Less energy. Feeling less like yourself.   These are often talked about as perimenopause symptoms. And sometimes, that is exactly what th...

3 biological reasons you feel exhausted but can’t switch off

You're tired all day. You drag yourself through the afternoon counting down the hours until bedtime when you’ll finally get the chance to rest. And then, as you lay your weary head down on the pill...

Why don’t we use a synthetic form of iron?

If you've ever taken an iron supplement, there's a good chance you've had one of two experiences. Either you didn't notice much improvement in how you feel or your digestive system noticed immediat...

How do you know if your iron supplement is working? Dr Libby explains.

One of the most common questions I hear is:  "How do I know if my iron supplement is working?"  Often, it's because someone has seen their ferritin rise a little rather than a lot, and they wonder ...

Let’s talk iron (and answer your most-asked questions)

Question #1: When will I feel like a functioning human again once I start taking Iconic Iron™ ?   The answer nobody loves hearing: it depends.  The answer everybody deserves: it depends because you...

How much iron is in a child’s typical day of eating?

Iron can quietly become one of the easiest nutrients for children to fall short on, especially during busy stages of growth, fussy eating phases or those weeks where they seem to survive on cracker...

The real reason it took us 8 years to release an iron supplement

Most conventional iron supplements use synthetic forms of iron bound to a salt or a chelate because they’re very inexpensive, widely available and easy to formulate with. You don’t have to wait for...

Yet another unexpected benefit of Iconic Iron

There are some messages that stop us in our tracks and remind us why we created Iconic Iron in the first place. Recently, we received this email from a customer named Ayeisha: “I’ve been using Ico...

Exhausted, foggy, heavy? Here’s where Dr Libby would start.

Emily thought she was just tired. Not dramatically unwell. Not “burnt out”. Just stretched thin in the way so many women are. She was juggling long workdays, raising small children, endless mental ...